Halloween's right around the corner, and advertisers will be flocking to the opportunity to win their share of the projected $9.1 billion Americans will spend on the holiday this year. And with 22% of adults looking for Halloween-related deals online, Facebook ads can be an ideal way to get the message out for respective brands.
Many have already started the push for dollars, and are already seeing results, but there'll also be last-minute wins to be had which can help increase your return.
To some, “growth hacking” might seem like the latest buzzword in marketing, but the practice is much more than a buzzword, and requires absolute focus on one thing: Growing as fast as possible.
This clever phrase was coined by Sean Ellis and has been popularized by fast-growing startups.
I spent last week at Hubspot’s INBOUND17 conference which was an amazing event, with good sessions, compelling speakers, and great people to connect with.
And while we were jazzed about the new features announced for HubSpot's suite of tools, the best part about INBOUND, and any conference, are the personal connections you make. It’s great getting to meet and talk to other partners, and other marketers about their challenges, concerns, and wins.
Every day, around the world, the typical digital consumer is on social networks and messaging services for nearly two hours. It’s up to you to reach them.
The first step in building this relationship is to get to know them. Listen, talk to influencers, and pay attention to keywords. Then use your analytics to get to know your audience better.
Amid ongoing discussion about how Facebook was used to spread misinformation ahead of the 2016 U.S. Presidential Election, The Social Network continues to ramp up its efforts to improve news literacy and stop the distribution of fake (or ‘false’, as Facebook calls it) news content.
In their latest measure, Facebook’s adding in a new information button which users can click on to find out more about a particular news story in their News Feed.
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