Having spent 20 years in the CPG world of marketing, I’ve seen almost a thousand Brand Leaders over the years. On the way up, I tried to emulate what I thought were the best traits and avoid what I saw as weaknesses. And at the senior level of marketing, I hired tons of Brand Leaders, promoted many and even had to fire a few along the way. I’ve been a Brand Coach the past few years, working closely with Brand Leaders. And I consistently see these six habits at any level, that separate those that are GREAT from those that are just GOOD.
Habit #1: GREAT Brand Leaders push for focused choices, using the word “or” and rarely using the word “and”.
With social networks Facebook and Twitter handily beating analyst estimates for Q2 earnings, LinkedIn today reported its Q2 results and showed that rising tides are lifting its boat, too. Revenue for the second quarter was $534 million and its EPS (non-GAAP diluted) was $0.51 as the company also raised its guidance for Q3 and the full year. The company’s stock is up by around 8% in after-hours trading to $195 a share.
Analysts expected LinkedIn to post earnings per share (EPS) of $0.39 (non-GAAP diluted) on revenues of $511 million. As a point of comparison, last quarter, LinkedIn beat analysts’ estimates on sales of $473 million and EPS of $0.38. Today’s revenue numbers are up 47% on a year ago, when LinkedIn posted revenue of $364 million in Q2 2013.
FOUR THINGS SUCCESSFUL PEOPLE DONT DO: And This Is The SECRET of Their SUCCESS.
There is a lot written about the lives and habits of successful people everywhere. You have read many books of their habits. The 6 habits of this.... or The 9 Habits of that Successful person or Autobiographies where the writers mostly talk about the great accomplishments in length and a little about the habits that they DONT have. It is this part of their life where they lack certain habits that makes them successful. You may ask, how can NOT HAVING something or a LACK IN PERSONALITY TRAIT make somebody successful. Well it does. Good habits you can pick up and adopt as you go along on the road to success. As you grow older, you change your mind about quite a few things about the past. A certain car that drove you crazy when you were 17 years old does nothing for you when you look at it today. Same with Places and people and clothing etc. This is your mind telling you that it is capable of FLEXIBILITY.
I originally wrote this blog post in 2008, but it is still even more applicable today with the recent announcement from Microsoft about the layoff of 18,000 workers (or 14% of their workforce).
In Q2 2014, Amazon increased their R&D spending by 40% year-over-year. + 40%! During this calendar year, Amazon is tracking to invest $9.1 billion in research and development.
Below is Amazon's P&L as presented in Google Finance:
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