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Top brands struggle to rein in fake social accounts

brands struggle with fake social accountsAlmost a fifth of 4,840 social media accounts associated with 10 top brands, including Starbucks, Amazon, BMW and Chanel, are fake, according to a Proofpoint report. "The prevalence of fraudulent accounts is a real security threat to anyone engaging on social media," the report notes.

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Twitter to allow US users to share in ad revenue

Twitter adds revenue shareTwitter has announced that it will share 70% of ad revenue with users who upload videos. The move is part of the company's increased efforts to lure top video talent to its platform and compete with companies such as Facebook and Snapchat.

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