Just over a month ago, Facebook announced that Reactions – those emoji-like cartoon characters you can use to respond to posts in addition to the basic ‘Like’ – are being made available within Messenger, giving people the option to respond to individual messages with a quick emoji.
Now, Facebook’s expanding Reactions even further, with several users noting that they can now post Reactions to individual post comments in Facebook on desktop.
Pinterest has released a new report into how people use the platform in their travel planning process. And with Travel being one of the most popular categories among active Pinners, if your business has any connection to the travel sector, it’s information worth taking note of.
As per Pinterest:
“Pinterest is a hot spot for travel with an average of 2 million saves per day. It’s one of our top 10 categories with a total of over 3 billion travel-related ideas. The planning process (where, how and what) starts to rise in January, and peaks in June when we see an average of 4 million saves a day.”
Facebook has released its Q1 2017 results, and once again, The Social Network has a lot to celebrate.
First off, on active users – Facebook is ever-close to the two billion user milestone, with monthly active users (MAUs) rising 17% YoY to 1.94 billion.
That’s another amazing result for Zuck and Co. – Facebook's added another 76 million new users since their last earnings result, in which they’d already added an amazing 3.91% more users on their preceding status.
On Facebook’s Emotional Ad Targeting, the Manipulation of Younger Users, and the Concerns of Big Data
Facebook’s advanced ad targeting has again come under scrutiny after a recent report, published by The Australian, showed how – to quote the article:
“Facebook is using sophisticated algorithms to identify and exploit Australians as young as 14, by allowing advertisers to target them at their most vulnerable, including when they feel “worthless” and “insecure”, secret internal documents reveal.”
The report suggests that Facebook gave a presentation to one of Australia’s top four banks in which they showed how advertisers could use the network’s targeting tools to hone in on young people when they’re feeling ‘stressed’ or ‘anxious’, and thereby use their emotional state to boost response to their ad content.
If you’ve never used BuzzSumo, you’re missing out. BuzzSumo is one of the best content discovery and improvement tools available, offering a range of insights into social performance, influencers and backlink data - there’s a heap of ways you can utilize BuzzSumo’s many data points to get in-depth, actionable measures to improve your content process.
This week, the man behind BuzzSumo, Steve Rayson, is launching a new app called Anders Pink, which provides detailed overviews of the latest news from your chosen networks.
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