Social intelligence company Brandwatch, launched it's Consumer Technology Report exploring the social presence, strengths and weaknesses of 50 consumer tech brands including Apple, HTC, Microsoft, Nokia, Samsung. The report emphasized the value of listening on social for brands to keep pace with innovations in the fast moving space of consumer tech.
For LinkedIn, whose shares were down 40 percent in 2016 before the deal was announced, it was simply too hard to compete with the public tech giants like Microsoft.
Social media is booming for beauty brands. But, a new report suggests there are some diseconomies of scale in social and its really the small brands that are winning.
As of 2014, more than 15 percent of internet users in the U.S. were using ad-blocking software. This year, that number is expected to climb above 26 percent, and by 2017, almost a third of all internet users will be using some form of ad blocker - and it's costing marketers billions.
Two great events: (East Coast) Digital Publishing Innovation Summit and (West Coast) Digital Innovation Festival
You will want to plan to attend one of these fantastic digital-focused event portfolio events. They have lined up a seriously impressive collection of senior executives, big brands and fascinating start-ups in attendance. Today, everyone’s a publisher and the likes of Vice, Elite Daily, Penguin, Wiley & Google will be helping you to improve your content reach, enhance your mobile impact and improve the role of storytelling to enhance your brand exposure.
The first is in New York City next week: The Digital Publishing Innovation Summit
And taking place on the West Coast is The Digital Innovation Festival
This 2-day festival is not to missed, showcasing 5 summits:
You could be exploring problematic areas and new trends within digital marketing, digital strategy, content strategy, digital design and brand strategy.
With speakers that include Twitter, NFL, American Express, Facebook, Vice, ESPN, eBay, Tumblr, Yahoo & more! Access to all 5 summits is available with an Access All Areas pass.
For more insight on what to expect at one of these summits, download this presentation from Head of Marketing at eBay Enterprise on ‘The New Rules of Engagement - How Marketers Must Evolve’
All members are entitled to an exclusive $100 discount on two day passes with the code ‘SMM100’ - simply add the code on any event registration page.
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