Digital resolutions should be an integral part of our annual vow to be better, more successful people. Given how integral digital technology is to managing both our personal and professional lives, one could argue that these resolutions are more important than some of the other improvement goals we set - and that they’re the ones most of us can least afford to break.
It’s that time of year again, when we’re all vowing to take better care of our bodies and our money, see more places and do more things, spend more time with friends and family, and generally trying to become better, more successful people.
Social network Pinterest has given US advertisers a new advertising tool to kick off the New Year. As of January 1st, the Promoted Pins ads first launched in September 2013 and available only to select brand partners in 2014 has been open to all advertisers.
Early Pinterest brand partners including Kraft Foods and General Mills have been testing the Promoted Pins ad format for eight months. Like Promoted Posts on Facebook and Promoted Tweets on Twitter, Pinterest’s paid ad offering is designed to help marketers amplify the exposure of their social content. Marketers will be able to pay to show certain pins at the top of search results and category feeds.
With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform it is important to create a strategy before jumping right in.
The infographic below from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy. In addition to the ten tips below, make sure to check out the official Instagram Business blog for more tips and examples of how other brands are using the platform for inspiration.
It’s January, and a great time to offer some thoughts on what we might see this year. What follows are my predictions for 9 things to expect in the world of search in 2015:
1. We Will See Massive Expansion of Google’s Knowledge Graph: This is a one of the bigger areas of investment for Google, and they are going to keep pushing more and more new answer boxes and related search features into the search results. They are pushing steadily towards building the Star Trek computer, i.e., a computer that you can have a natural language conversation with, and it can understand you and answer your questions.
LinkedIn executives won smiles from Wall Street last October by disclosing plans to establish new and generally higher pricing for the site’s premium subscriptions, which in the past have ranged anywhere from $10 to more than $100, per month. Now it’s time to see if users will absorb those changes cheerfully, or turn furious.
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