Hey, have you noticed how your Twitter feed is filling up with a heap of posts from users you don’t follow, but which people you do follow have liked or replied to?
The replies are probably a worse example, as you’re often being dropped into direct conversations which don’t involve you, but are being conducted between someone you follow and someone else.
Instagram has announced that it's opening up its API access to approved third party platforms, which will enable marketers to track and manage their Instagram presence in more ways.
“While businesses have been using insights to view metrics for their content and overall presence on the Instagram app, they'll now be able to access these valuable insights in the Instagram API for the first time. This will help businesses keep track of their organic content's performance more effectively on third party tools outside of the Instagram application.”
While we work with a wide variety of clients at BuzzPlant, some of our favorite partnerships are with the local brick-and-mortar retailers found in our home town of Franklin, TN, one of America’s best towns for small business. From boutique clothing and gifts to custom-made furniture, Franklin is home to a thriving and diverse range of small businesses that we love to support.
If your brick-and-mortar small business (whether here in Franklin or anywhere else in the world) hasn’t jumped into social media yet, we want to help you take the plunge - and the truth is, getting into social doesn’t have to be as complex or overwhelming as the uninitiated might make it out to be.
After their latest earnings report – which showed both a decline in total users and advertising revenue – Twitter is under more pressure than ever. The micro-blog giant had shown signs of promise of late, but any hopes of a significant rebound collapsed on the back of their latest report - in which they also reported that their future outlook looks uncertain, particularly in terms of revenue growth.
So what does Twitter do?
Back-to-school shopping season is one of the most important periods of the year for retailers, and there's a wide range of opportunities, which can be maximized if marketers understand the characteristics of back-to-school shoppers.
For example, did you know people are more likely to use mobile in their web searches during the summer because they're spending more time outdoors or traveling?
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