Pinterest today is unveiling a new way users can communicate, collaborate and share with one another. With the launch of a new messaging feature, users will be able to keep discussions going on Pinterest around their favorite Pins without having to leave the site or apps.
Last spring, Pinterest launched its Send a Pin feature, which enabled users to share interesting Pins with their friends on and off the site. Users that were connected on Pinterest would receive a notification that would point them to the shared pin. And others would receive emails about the content that was shared.
Digital breakthroughs are making it increasingly easy for brands to communicate directly with end users. To encourage two-way communication, many brands are going to social media to talk directly with users.
However, if your brand wants to diversify its communication strategy, build a virtual community. Here are five examples of strategies for building a powerful branded community from successful digital communities.
1. Reddit. Reddit is one of the most powerful communities on the Internet, in large part because it empowers and leverages its users. It provides you with the opportunity to build and scale your community by utilizing trusted users.
Twitter appears to be testing a feature that will better organize its chaotic world of hashtags.
The new feature, seen by The Wall Street Journal in the Twitter app for iOS, added an expanded label to some hashtag searches such as #tbt (Throwback Thursday), #smh (Shaking My Head) or #oitnb (TV series “Orange Is The New Black”). The labeling gives the hashtags a sense of legitimacy and order as related to a certain event or subject.
Who wants to pay serious money to see your biographical details on LinkedIn? Cynics might say: “Nobody.” People familiar with LinkedIn’s business model to date will say: “Recruiters.” But the big answer going forward is like to be: “Sales people.”
LinkedIn this week is rolling out its most advanced version yet of Sales Navigator, a $1,200-a-year tool that lets sales people in any industry hunt efficiently for potential customers who might be predisposed toward a meeting because of shared personal connections. LinkedIn says companies such as PayPal and Autodesk have been testing this service, with good results.
Joao Rodrigues had been listening and holding his tongue. For a day and a half, brand managers, ad agency creative types and Facebook strategists had gathered in airy conference rooms and around cafeteria tables in Facebook’s Madison Avenue offices, filling up whiteboards and scratch pads with one heartfelt or clever tagline after another.
The idea was to come up with a big, sweeping campaign to market MegaRed, a premium alternative to fish oil pills, to users of the social network. Each ad had to be so compelling that it would get people to stop scrolling through their news feeds — what Facebook calls a thumbstopper.
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