Jose Cuervo was the latest brand to take to live-streaming with a secret concert to celebrate Cinco de Mayo. BuzzFeed attracted 800,000 real-time viewers on Facebook Live who tuned in to watch a watermelon explode after being slowly encased in rubber bands.
Business-to-business CEOs should be active on social media to generate excitement about their company and bring some personality to the brand. Foster goodwill by giving direct thanks to customers and staff on social sites, and use social to nip any crises in the bud.
No matter your personal feelings on the social giant, it's important to keep up with the evolving marketing opportunities available there.
LinkedIn has acquired the content distribution company Run Hop in an effort to make LinkedIn’s feeds more interesting.
Founded by Pete Davies and Evan Solomon in 2014, Run Hop is a service that show readers content based on their preferences.
As a result of the deal, Davies will become a senior product manager for LinkedIn; Solomon a senior software engineer.
“We wanted the co-founders’ talent and expertise in content,” a LinkedIn spokesman told The Wall Street Journal. “It has long been a strategic priority for us, and we believe their knowledge and capabilities can help us accelerate the execution of our content road map.”
Yes, marketing productivity ebbs and flows. But how to get the “flow” going again can sometimes be a challenge. You’re tired or hungry or have just hit that low point.
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