Almost a fifth of 4,840 social media accounts associated with 10 top brands, including Starbucks, Amazon, BMW and Chanel, are fake, according to a Proofpoint report. "The prevalence of fraudulent accounts is a real security threat to anyone engaging on social media," the report notes.
Programmatic and native ad space will be available on mobile app Flipboard starting this month. The service, available through the Rubicon Project marketplace, will offer targeted access to Flipboard's 90 million monthly users.
Twitter introduced another way for its users to monetize video content, extending its Amplify program to live videos and highlights on Periscope.
Twitter has announced that it will share 70% of ad revenue with users who upload videos. The move is part of the company's increased efforts to lure top video talent to its platform and compete with companies such as Facebook and Snapchat.
Pinterest followed the ad-targeting features it introduced in June with new retargeting additions and improvements, announced Wednesday.
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