With a community of over 300 million active monthly users, Instagram is one of the fastest growing social media platforms with high engagement, and yet it is still an untapped territory for most businesses. Instagram reports that on average there are 70 million photos shared and 2.5 billion likes per day. But like approaching any social media platform it is important to create a strategy before jumping right in.
The infographic below from TechWyse breaks down ten steps for every business to follow when deciding to integrate Instagram into their marketing strategy. In addition to the ten tips below, make sure to check out the official Instagram Business blog for more tips and examples of how other brands are using the platform for inspiration.
It’s January, and a great time to offer some thoughts on what we might see this year. What follows are my predictions for 9 things to expect in the world of search in 2015:
1. We Will See Massive Expansion of Google’s Knowledge Graph: This is a one of the bigger areas of investment for Google, and they are going to keep pushing more and more new answer boxes and related search features into the search results. They are pushing steadily towards building the Star Trek computer, i.e., a computer that you can have a natural language conversation with, and it can understand you and answer your questions.
LinkedIn executives won smiles from Wall Street last October by disclosing plans to establish new and generally higher pricing for the site’s premium subscriptions, which in the past have ranged anywhere from $10 to more than $100, per month. Now it’s time to see if users will absorb those changes cheerfully, or turn furious.
By combining social media and marketing automation systems, companies can achieve a higher return on investment.
Many B2B brand marketers I come across struggle with the complex issue of spend on digital marketing systems and how that relates to driving targeted audience engagement, and finally, qualified ongoing lead generation. Concerns I often hear relate to making decisions around the types of systems, the spend on these systems, how to integrate these systems with their current CRM or social media management tools, how they can truly calculate marketing return on investment (ROI), or all of the above.
Creating valuable content takes a lot of time and effort. Sure, anyone can throw together a string of sentences and call it content, but the stuff that gets shared is the content that really adds value to your business.
Great content will help solidify not only your business, but also establish your credibility in your space. To make a real splash out of the work that goes into creating content, you’ll want to also make sure it’s viral and sharable.
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