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Why Being Human on Social Media Is the Best Strategy You'll Ever Have

SM1024You’ve read a million list posts on how to do Facebook, Twitter, Instagram and (insert another social media network here) for your business. In search of faster growth, more engagement and that elusive return on engagement, you’ve tried tactic after tactic and tool after tool but it’s just not working the way you’d hoped. 

Tactics can be great. And tools can save you time. But if you lose sight of this one simple principle, it’ll be all for naught: Social media at its core is social. It’s about real relationships with real people.  

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Free How-To Cheat Sheet - Optimize Your Social Media Strategy for Lead Generation the Right Way

 

LG10-22As a social media marketer, you probably know that by tapping into social media channels, you can transform your lead generation efforts. In this guide, you'll get real world examples from successful marketers on how you can increase your lead generation efforts while still protecting your brand and generating positive buzz.

Click here to download: http://bit.ly/1wgVPPL

Read this guide from Marketo to learn how:
• Social marketing is shifting away from company-to-buyer marketing, and toward peer-to-peer influence marketing
• Sharing socially amplifies your lead generation — great advice on how to get your audience to share
• The particular quirks, advantages, and best practices work for Facebook, Twitter, LinkedIn, Google+, and SlideShare
• To identify the key social components of a successful lead generation strategy

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Here's Why There's No Dislike Button on Facebook

FB10-22Like it or not, social media is an integral part of our lives. But sometimes, the etiquette can be a little fuzzy, especially when your only option is to hit that "like" button.

How do you properly acknowledge an event like a death in the family? Or share your opinion about a headline without participating in a quickly devolving comment thread? If you choose to "like" that post about your co-worker's surgery or your friend's kid's missing pet, will it come off as supportive or flippant?

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It's No Longer a Question Whether to Use Social Media for Customer Service

CS10-22It was just a year or two ago that customer-facing businesses thought they could do without social media if they weren’t looking to serve younger or tech-savvy customers. That wasn’t true then and it certainly isn’t true now.

Social media has become a leading medium for consumers to voice opinions about their every interaction they have with a company and its products or services. Expectations of speedy replies and immediate attention have raised the bar.

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New Hootsuite/Nielsen Survey Confirms the Value of Social for Business

HS10-22A survey released today underscores the importance of social to business, but also reveals the challenges businesses have dealing with the amount and types of data produced by social.

Social media software company and consumer ratings giant Nielsen surveyed employees in medium to large-scale enterprises across North America, the United Kingdom, and Australia, and found that while 88% recognize the importance of social, 60% have trouble taking their data and turning it into something actionable.

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