Watch out Pocket and Instapaper. Facebook might be building its own method for saving articles and posts for later.
One of our team members noticed that a “Save” button was present on some of the content in his Facebook News Feed.
Here’s what we saw:
- The “Save” button is present only on links, mostly for articles, although at least one link to a Twitter picture had it.
- Facebook seems to be testing it out with various websites (BuzzFeed, Upworthy, Uproxx, etc.), but only all the BuzzFeed links had the button.
- The button was present on links posted by his friends either on their own timelines or on content shared by one friend to another friend’s timeline.
- No user-generated content (text posts, uploaded pictures, etc.) had the button.
- On desktop, there is a section in the left-side menu where saved links can be found and shared with the standard “Share” button that has long been integrated.
- On mobile, there is also a similar section to access saved links; swiping across a link reveals “Delete” and “Share” buttons.
- The “Save” button does not currently appear in the Facebook Paper app (we’ve only checked iOS), only in the classic Facebook app.
Much debate has surrounded the implementation of social media marketing and the manner in which it can be measured in relation to companies ROI (return on investment).
Simply, ROI is a profitability measure that evaluates the performance of a company by dividing net profit by net worth. It is defined by the investment that is lost or gained as a result of the money invested. However when measuring ROI for social media there is no direct tangible results that can be measured, as social media essentially acts as a form of word of mouth marketing. It is therefore important to consider that social media requires organizations to measure not just financial statistics, but also the quality and value delivered by their relationships with customers which is where companies have faced difficulties.
If you’re publishing blog posts regularly for your brand, finding new and unique images for each one can either seem impossible or really expensive. Luckily, there’s a host of resources that provide hundreds of royalty-free images, and you are free to use them however you wish.
1 » Death to the Stock Photo
Death to the Stock Photo is here to save the Internet from bad stock photography, one month at a time. While there’s no website set up for browsing, you can sign up to receive a new package of images that you are free to use as you please each month.
This month’s package has a local band them and, because Death to the Stock Photo is out to make your work day a little easier, it includes a bonus music download.
Twitter's "pinned tweets" will roll out for free to select high-profile users.
Twitter is rolling out "pinned tweets" to a select group of high-profile users for free. The feature allows a limited number of politicians, musicians, and other celebrities to pin a tweet to the top of their stream. Paying customers will also have access to this feature.
A "pinned tweet" will not be constrained to time limits. It will be labeled as "promoted" at the top of a user's profile and is always displayed as shown below:
God bless Terry.
I was standing in line at Panda Express a couple of days ago with my daughter Leah, who never seems to tire of chow mein. A fairly small, and somewhat frail-looking man right behind us had a few questions for Leah. He thought she might know his daughter.
Parents can get creeped out when strangers do this. However, Terry didn’t remain a stranger for long.
We got to talking. The line was kind of long, so the convo lasted 10 or more minutes. I learned all kinds of stuff about the man.
He fought Roberto Duran. He proved it with a photo he keeps on his iPhone.
His daughter is a dancer (like both of mine are).
He served in the marines for 4 and half years (he was wearing a ballcap that inspired me to ask).
He retired recently after working at the Folsom prison for 30 years.
He has bone cancer.
And this is about social media, how?
Successful content marketing initiatives have many moving parts.
Creating powerful content that grows your business can be a discouraging process. It’s possible to spend countless hours producing something to help your brand reach the next level, only to discover that it does little in the way of improving engagement, traffic, or sales. The good news is that there are many content marketing tools available to help you streamline the process.
The team at Social Media Strategies Summit researched the marketplace of content creation, curation, promotion and distribution, and tracking/analytics tools to assemble the infographic below. It illustrates which brands use the 25 tools they reviewed, what’s great about each one, and who theywork best for. You’re sure to find something that will help you jumpstart your content marketing programs.