If 4 billion daily views has become something of a milestone for leading online video platforms like YouTube and Facebook, Snapchat has just crossed this threshold with confounding velocity.
Following rumblings that Snapchat’s "Live Stories" section -- or snaps curated around locations and major events, like the VMAs -- were garnering 4 billion views per day, a company spokeswoman confirmed this figure to The Los Angeles Times.
A whopping 76 percent of marketers plan to increase their content-marketing budgets in 2016, according to Curata. Really, though, this growth isn’t that surprising, given that most companies realize content marketing is a key strategy for building relationships and creating customers.
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Facebook is working to give public school students an education that’s more tailored to their needs.
In a blog post today from Facebook’s Chief Product Officer Chris Cox, the company announced that over the past school year it has partnered with Summit Public Schools, an innovative school system in the Bay Area to improve and test their new learning technologies.
Pinterest has brought on a new executive to manage the technology its marketing developer partners use to power advertising campaigns on Pinterest.
Michael Akkerman, formerly a vice president at Kenshoo, will help manage the technology and relationships with the company’s advertising partners that are using its APIs. The company started its Marketing Developer Program earlier this year that gives its partners access to better tools to manage those campaigns on Pinterest.
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